Turn Al Granum’s 10-3-1 into 50-20-10

Financial Advisors: Don’t limit yourself to prospecting strategies developed in the 1960s! Put them on steroids by taking advantage of LinkedIn’s newest client acquisition tools. It’s free, quick to set up, and can be done compliantly.

Think of LinkedIn as a resource with thousands of ideal prospects. The network’s newest tools enable you to find them quickly, connect with them, draw attention to your Profile, and create demand for your services.

Since the start of the Covid-19 Pandemic, several of our Financial Advisors have built their entire practices by taking advantage of these features. Many of them continue to favor LinkedIn prospecting strategies. You can do the same and improve your prospecting ratios immediately. Here is how:

LinkedIn allows you to reach out to approximately 50 new prospects per day. With an appealing Profile, your campaign should result in 10–15 new connections daily. Subsequent systematic follow-up messaging, combined with your regular delivery of intelligent insights, will enable you to schedule several introductory phone calls or Zoom meetings per day.

Even better, the moment someone becomes a connection, you gain the ability to reach out to their connections (your 2nd level connections). At least some of those are likely to be in the same industry as your 1st level connection, work at the same company, or have similar professional degrees or licenses – making them ideal new prospects for you! Imagine the exponential growth you can realize with this modern approach to technology-based prospecting!

If you’d like to explore how these ideas could apply to you, drop me a note. Let’s put our heads together and design an effective LinkedIn prospecting strategy that leverages your unique background, education, and experiences. It’s free, fun, and has the power to transform your practice!